![]() This is important for successfully conveying your brand messaging to your target audience.Īnother major benefit of a marketing plan for your company is that rather than simply guessing metrics, it forces you to sit down and do the math about your business goals and how to realistically fulfill them. Marketing plans also serve as a road map for your sales strategy, branding direction and building your overall business. ![]() Essentially, it helps you identify the market needs your product or service meets, how your product is different from competitors, and who your product or service is for. Why it’s important to have a marketing plan for your businessĪ marketing plan is a crucial resource for any small business. Your business will likely need a combination of the following marketing plans to create an effective, comprehensive marketing strategy:ĭepending on your product positioning, you may also want to niche marketing plans, like influencer marketing or video marketing. There are several different types of marketing plans you can use based on certain strategies that make sense for your organization. “Once you have an agreed-upon plan, you are able to compare any incoming requests against your strategies to determine ‘Yes, this adheres to my strategy so we can add it,’ or ‘No, this sounds good in theory, but it doesn’t adhere to our agreed-upon strategy, so we won’t adjust resources,'” Bryant told .ĭownload a copy of our free marketing plan template. Developing strategies can be difficult, but they make a major difference in keeping you on track and avoiding diversions, which is also referred to as “ scope creep.” Instead, it should list the outcomes you seek – measurable and contextual, like the pipeline you’re developing, or leads you’re generating – and it should explain the high-level strategies you will use to achieve those outcomes. Marketing plans range from extremely basic to highly detailed, depending on what you want to accomplish.Īccording to Molly Maple Bryant, head of marketing at ArcheMedX, a marketing plan is not simply a list of things you want to accomplish. What is a marketing plan?Ī marketing plan is a strategic roadmap for how you communicate (on and offline) with your target audience to successfully promote your products or services. Although it may seem simple enough to make a few social media posts or blast a few promotional emails, disjointed marketing efforts will not only confuse your target audience, but, ultimately, they can harm your business. You’ve launched your business, and now it’s time to promote your product or service.
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